Art direction, design and recurring audiovisual production that maintains a premium standard across multiple brands without erasing each one’s personality.
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A clear look at the context we received and the decisions that guided the work.
The work with Diageo spans a portfolio of premium brands, including Smirnoff, Don Julio, Johnnie Walker, Old Parr and others distributed by Global Brands, across very different formats and projects. The challenge is to sustain top-tier visual quality in every piece, respecting each brand's codes, from activations and one-off projects to recurring content.
I produced graphic pieces for the Smirnoff House activation, a wedding project for Don Julio, and pieces for other portfolio brands such as Johnnie Walker and Old Parr. In parallel, I lead a monthly video program for on-trade accounts (bars and restaurants): three well-produced videos a month showcasing the people behind the bar at each venue, made for their social channels.
A concise selection of pieces and moments that makes the full system easy to understand without turning the case into an endless archive.
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