The challenge
The work with Diageo spans a portfolio of premium brands —Smirnoff, Don Julio, Johnnie Walker, Old Parr and others, distributed by Global Brands— across very different formats and projects. The challenge is to sustain top-tier visual quality in every piece, respecting each brand's codes, from activations and one-off projects to recurring content.
Our approach
I produced graphic pieces for the Smirnoff House activation, a wedding project for Don Julio, and pieces for other portfolio brands such as Johnnie Walker and Old Parr. In parallel, I lead a monthly video program for on-trade accounts (bars and restaurants): three well-produced videos a month showcasing the people behind the bar at each venue, made for their social channels.