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Diageo Premium Spirits 2024

Design and content for a premium spirits portfolio

Diageo

The challenge

The work with Diageo spans a portfolio of premium brands —Smirnoff, Don Julio, Johnnie Walker, Old Parr and others, distributed by Global Brands— across very different formats and projects. The challenge is to sustain top-tier visual quality in every piece, respecting each brand's codes, from activations and one-off projects to recurring content.

Our approach

I produced graphic pieces for the Smirnoff House activation, a wedding project for Don Julio, and pieces for other portfolio brands such as Johnnie Walker and Old Parr. In parallel, I lead a monthly video program for on-trade accounts (bars and restaurants): three well-produced videos a month showcasing the people behind the bar at each venue, made for their social channels.

Services

  • Diseño gráfico
  • Dirección de arte
  • Producción audiovisual
  • Social Media
  • Fotografía

Execution

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Results

  • Higher engagement across the accounts and brands worked on.
  • Reinforced brand recognition in every activation and launch.
  • Consistent, premium-level visual quality in every piece across the portfolio.

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