ClientCubitt SectorTechnology and lifestyle RelationshipSince 2024

Creative direction: from team to campaign

One shared direction connecting product, photography, video, AI, outdoor media and social content under a recognizable idea for every launch.

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From challenge to solution

A clear look at the context we received and the decisions that guided the work.

Before

The starting point

Cubitt had the functions of a creative team, including photography, filmmaking, creative and AI video specialists, but needed direction connecting that talent with commercial priorities. The challenge was to turn several production fronts into campaigns that felt consistent and easy to recognize.

After

KEDSAC’s response

We led creative direction by aligning commercial, visual, marketing and social teams under one concept per campaign. The Open Ear Buds and JR Hero Gen 4 launches were developed from the idea and visual script through product sessions, video pieces, billboards and social adaptations.

Services

Dirección creativa
Dirección de arte
Producción audiovisual
Fotografía
Social Media
Video con IA

The work, in context

A concise selection of pieces and moments that makes the full system easy to understand without turning the case into an endless archive.

01 / 08JR Hero Gen 4: video principal de campaña

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Cubitt · Dirección de fotografía de producto — 03 / 08Dirección de fotografía de producto

04 / 08Lanzamiento Cubitt Open-Ear Earbuds

05 / 08Contenido audiovisual de campaña

PDF · Open document ↗

Cubitt · Ejecución visual para social — 07 / 08Ejecución visual para social

Results

A creative and audiovisual production team structured under one shared direction.
Two product campaigns built around a unified idea and art direction.
Content extended across social, video, photography, billboards and behind-the-scenes.

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