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ClientCMC SectorRoad infrastructure RelationshipSince 2023

Photography and video showing infrastructure from the inside

A visual library built during real operations, combining aerial views, field work and portraits of the team keeping the road active.

View the work
CMC

From challenge to solution

A clear look at the context we received and the decisions that guided the work.

Before

The starting point

A road concession is a technical, extensive operation in constant motion. The challenge was to communicate its scale without relying only on aerial views, showing maintenance, safety, processes and the people responsible for keeping every section working.

After

KEDSAC’s response

We designed coverage combining drone, ground photography and documentary video. Production days were planned around real operations to capture both the territory and the human detail: machinery, protocols, crews and team members in their working environment.

Services

  • Dirección audiovisual
  • Fotografía industrial
  • Producción audiovisual
  • Drone
  • Postproducción

The work, in context

A concise selection of pieces and moments that makes the full system easy to understand without turning the case into an endless archive.

01 / 07Escala territorial de la concesión
Video institucional CMC 2025
02 / 07Video institucional CMC 2025
03 / 07Mantenimiento de losas en operación
04 / 07Procesos técnicos y equipo especializado
Un día en la vida de un integrante
05 / 07Un día en la vida de un integrante
06 / 07Retrato documental en campo
07 / 07Seguridad vial y trabajo humano

Results

  • A photographic library covering scale, processes, safety and people.
  • An institutional video with a complete narrative of the operation.
  • Profile pieces that make the brand more human through its team members.

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