A system of animated pieces turning processes, benefits and calls to action into messages that are easy to follow across channels.
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A clear look at the context we received and the decisions that guided the work.
Banking communication requires precision, but also rhythm and simplicity. The challenge was to organize messages with different levels of information without losing Caja de Ahorros’ identity or overwhelming the viewer with text and instructions.
We designed clear animation modules, strong typographic hierarchy and transitions that help viewers follow each step. The system was adapted to horizontal and square formats to keep campaigns, services and platforms consistent.
A concise selection of pieces and moments that makes the full system easy to understand without turning the case into an endless archive.
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